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10 Eye-Opening Statistics to Show The Importance of SEO for Businesses

6th April 2018

Businesses, no matter how big or small, need an SEO strategy in place. If your business is online (as it should be) and a potential customer searches information relevant to your business, you need to be present. To help you understand the importance of SEO, we have gathered …

10 Eye-Opening Statistics to Show The Importance of SEO for Businesses 

Related article: What is SEO? How Does it Work?

Search Engines

1. On average there are 3.5 billion Google searches a day globally (Internet Live Stats

2. Up to 90% of traffic originates from a search engine (HubSpot

3. 64% of people use search to influence their I-want-to-buy moments (Think with Google

With the large scale of searches performed daily from Google (and other search engines) and the fact that almost all web traffic originates from a search engine, it is clear just how influential search is for any business.

The Most Common Types of I-Want-To-Buy Moments
Source: Think With Google

Having a great SEO strategy in place will help you ensure that your business shows up in the best position to experience and earn some of this traffic.

On-going SEO

4. 500-600 times each year Google changes its algorithm (Moz

SEO is not a one-time thing, and having an on-going SEO strategy is crucial to stay ahead of your competitors in terms of where you rank on search engines. With the vast amount of changes made to Google’s algorithm, it’s almost impossible to keep a high rank on the results page if you don’t work on your SEO regularly in conjunction with these changes. This is especially important as search engines do not always state when changes are being made or what exactly the changes are.

Mobile Users

5. Only 3 words are used in the typical search query (Moz)

6. 52.2% of all website traffic worldwide was generated through mobile phones in 2018 so far (Statista

Percentage of all global web pages served to mobile phones from 2009 to 2018
Statista: Percentage of all global web pages served to mobile phones from 2009 to 2018

7. 75% of smartphone owners use search first (Think with Google)

Being mobile-optimised is important for any business to obtain a good position online. Mobile has influenced changes to search such as the number of words used in the typical search query. And with just over half of all website traffic being generated through mobile today, this proves that mobile users should be acknowledged in your digital marketing strategy.

The majority of these mobile users use search first for their online needs, so having an SEO strategy that works well for mobile is just as important as SEO is for desktop users.

Local SEO

8. 46% of all searches on Google are local (HubSpot

9. 1 in 3 smartphone searches were made right before a store visit (HubSpot)

1 in 3 smartphone searches were made right before a store visit

With close to half of all searches on Google being local, this demonstrates how important local SEO is in your digital marketing strategy. Most businesses will want to drive more people to their store, and local SEO can help achieve this goal as it goes hand-in-hand with the searches your potential customers’ type.

Moreover, to back up the fact that local SEO has an impact on driving more people to store, statistic number 9 confirms that local SEO is used right before a store visit.

Target Audience

10. 2 out of 3 people aged 65+ go online (Pew Research Center)

Targeting the right audience is unquestionably important. And although most businesses understand this concept, it’s important to recognise that not all traffic is good traffic if it’s coming from the wrong people. Statistic number 10 is just an example of what may seem to be an unlikely audience (people aged 65+) actually does exist.

That’s where SEO (coupled with a clear content strategy) comes in, you can use it to define who you are targeting and so you avoid showing up on search results that go to the irrelevant target audience.

Improve Your SEO Marketing Strategy Today 

We hope this article has helped you understand more about the impacts SEO poses and the importance of having a strong SEO strategy in place.

If you are interested in working with a digital marketing agency to help you improve your SEO marketing strategy, contact us via the contact form below.

Alternatively, read more about how we can help you in your digital journey by providing you with a digital audit: Ready To Kick-start Your Business’s Digital Journey?

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Wow a very great and informative article! Local SEO is so overlooked by local businesses its crazy!

SEO is such an important factor to generate more business in 2018

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