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9 Reasons to Outsource Your Digital Marketing to An Agency

31st January 2018

Accelerating growth is on every business leader’s agenda. It’s natural for businesses to always look for new opportunities to grow and market themselves. Maintaining a leading market position includes continuously adding new strategies and channels to your existing marketing mix, and refining existing ones.

As you consider new strategies to stay ahead of your competitors and increase profitability, there are always two options in front of you – to either hire internally or outsource the services.

Ultimately, the choice will depend on your current situation, but before taking a decision to hire marketing staff for your business, you should consider the benefits of outsourcing marketing to a digital agency instead.

Why do companies outsource?
An image responding to the question: why do companies outsource?

1. You get an entire team of experts

In today’s economic environment, finding top talent can be hard. In fact, 44% of market leaders say they can’t find the right combination of people and skills. Filling just one role can be challenging, imagine building an entire marketing team.

You also need to think about the diverse range of skills required to make a marketing campaign a success. Such skills include writing and editing, SEO, market research and analysis, design and production, among others. We all know that the jack of all trades is a master of none. So, a single employee is unlikely to possess such a broad skill set and you will end up hiring more than one person.

In contrast, there are many full-service agencies that offer integrated services and can handle all marketing aspects of your business. This means that for a fixed price, either for a particular project or on a retainer agreement, you get an entire team of experts at your disposal.

2. You can reduce costs and risks

It’s easy to forget that the cost of a new employee goes way beyond a person’s salary. It also includes recruiting, training and other intangible costs which can be elusive. In fact, a study published by the Centre for Economics and Business. Research reported that SMBs face an average employment cost of £35,500 per worker.

Many small businesses simply can’t afford the costs of hiring a new employee and the risks associated with it. Such investment in the wrong person or a poor performer presents a threat to the business.

By outsourcing work to a marketing agency, you can future-proof your business without risking investing time and resources in an employee who doesn’t have the right experience or is simply a bad fit for the role.

3. You’re working with people with industry experience and tried-and-tested processes

You might be running two or three marketing campaigns at the same time, but remember that marketing agencies often run the same amount of campaigns but for each of their clients.

Therefore, you’ll be working with people who have been there and done that. Chances are that the agency in question has already worked on a similar project and knows what works best and what doesn’t. This means that their advice can help you prevent common mistakes which are easy to avoid.

What’s better than working with people who already know the best way to achieve results?

4. You don’t need to train staff

Providing employee training is the scaffold to business growth and is also essential to remain competitive in your niche. However, training also presents a lot of challenges to businesses.

There is no one-size-fits-all training solution. You need to create a custom learning and development program that addresses the challenges individual employees face. Preparing a thorough development plan involves having a person responsible for executing the training, creating training materials, among many others.

The best thing about working with an agency is that you don’t have to go through the whole training process, their staff already have the depth and breadth of skills needed.

5. You get access to the latest technology

Marketing technology is, without a doubt, something that every business should invest in to ensure success. Marketing technology plays a crucial part of every marketing campaign as it helps you gain insights into customer behaviour, save time and streamline processes.

You can choose to work with different platforms for each channel or invest in an all-in-one solution that allows you to track your marketing efforts in one place. Either way, it’s a costly investment.

Additionally, there are almost 5000 different marketing tools available to marketers. How do you know which ones to pick? Is your staff trained to work with them?

When you outsource your marketing to an agency you don’t need to worry about the intangible costs, choosing the best solution or getting your staff trained.

The growth in marketing technology tools over the years
An image showing the growth in marketing technology tools over the years Source: MarTech Today

6. You can focus on the core of your business

If you’re focusing on other activities for a couple of hours every day, other than the core of your business, your talent is being wasted. Rather than effectively concentrating on core business competencies or activities, you’re focusing on issues that are less critical or you have less expertise in.

Working with an agency will allow you to free up internal resources to focus on what you do best. Outsourcing part or all of your marketing initiatives means that your team will also be able to focus on the areas where they can make the best use of their time.

7. Your marketing won’t suffer as a result of staff problems or annual leave

A key to successful marketing is consistency. However, staff with numerous responsibilities or understaffed teams may feel overwhelmed when they cannot deliver on time or targets.

This situation gets even worse when even one team member is on an annual leave. During the festive season your marketing can take a big hit, especially when it comes to channels that require constant work and monitoring like social media. You can’t simply stop posting on social because of the holidays – quite the opposite, you should be more active than ever.

This pressure can have a bad impact on your employees, which will also negatively affect your business. By outsourcing your digital marketing to an agency, you can relieve this pressure off your staff while ensuring that all deadlines and targets are met.

8. You get an on-demand service

Do you have too much work so your employees struggle to deliver on time, but at the same time, not enough so you can’t justify hiring a new member of staff?

That’s where agencies come in handy, they serve as an extension of your own team and you can get them involved on projects you need some extra help with. This makes it easy to scale your marketing efforts as needed.

Additionally, if you are working with an agency in the long run, you can always consult them on upcoming campaigns and use their expertise in the field. Two heads, or in our case teams, are always better than one.

9. Outside perspective on your business

There is no doubt that you know your business better than anyone else. Yet, your perspective is one-sided. The harder you focus on something, the less you actually see, sometimes missing easy-to-spot mistakes or gaps in your process.

A good agency will bring a fresh perspective to your business, point the gaps in current strategies and provide you with solutions.

Ready to make a change?

Outsourcing your digital marketing can be a game changer, allowing you to focus on what you do best and a team like us on what we do best. Your business will capitalise on having an entire team of experts behind it overnight.

 

If you are interested in enhancing your digital marketing strategy, contact us.

To find out more about our all our digital marketing services click here

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Amy WintersMillie HueKit HanniganBurnaby SEORebixit Consulting Recent comment authors
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Pradeep Chauhan
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Pradeep Chauhan

Yes, you are right, Person should hire a digital marketing agency for the growth of the business. and let the work done by the experts instead of doing it itself.

Amanda
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Amanda

I think that you make a good point that it can be hard to keep up your digital marketing during the holidays because people don’t want to be working then, but if you get someone else to do it then they’ll be able to keep it up. Digital marketing can also help you find your target audience without having to spend too much money because you don’t need to use print resources. It seems like it’d be a good idea to find someone to do it for you to help you out.

Bethany Birchridge
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Bethany Birchridge

I like that this mentioned that you will have already trained staff to help with your digital marketing tasks. My friend has been thinking of starting up a business, so I think he’d like to read this article. Do you have any tips for choosing a qualified digital marketing group?

Zara Taylor
Admin

Hi Bethany, we’re glad you like our article and that you’d recommend it to your friend 🙂 A knowledgeable team that you feel comfortable working with is our best tip; why work with someone that you feel you can’t talk if you have any problem. We’re always on hand with any queries that our clients might have, whether that be an issue they’ve come across, or that they have an amazing idea but unsure how to execute. If you or your friend would like to find out more about our services, especially with his new venture, then please don’t hesitate… Read more »

10seos
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10seos

Great stuff. I personally haven’t benefited too much from Google Partners program or Linkedin Profinder (I don’t think this was mentioned), but one of the things that a LOT of companies don’t do is provide case studies on their website, especially in the SEO business. That’s one of the things that we’re trying to provide more of publicly. It gives our visitors realistic information on how organic traffic will affect their business.

Zara Taylor
Admin

Hi John, great to hear from you. Was there a reason that you didn’t find Google Partners or LinkedIn Profinder beneficial? We consider case studies very important, it’s a great way for potential clients to actually understand what we do, and the results that it provides in the industry. Especially with SEO, it is much easier to show the stats in a case study than providing a spreadsheet of stats that may not make much sense to a person without SEO knowledge. How are you creating your case studies? Online, PDFs, Presentations? It would be great to know how you… Read more »

Zara Taylor
Admin

Hi Earnest, it’s great to hear that you feel the latest technology is an important aspect of digital marketing, as do we. We have invested a lot of time into training and understanding the new technologies available – the list is never-ending, and there’s always something new to learn. For example, we use Rich SMS widely across our clients, allowing them to send personalised Rich SMS messages to customers featuring call-to-actions, videos, slideshows, gamification. This has proven successful with an impressive ROI of x4000 for one of our clients. If you would like to find out more then just let… Read more »

James Lee Tucker
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James Lee Tucker

It’s good to know that, by hiring a digital marketing agency, you know are dealing with experts who can help you avoid common mistakes in marketing. My cousin is thinking of creating his own t-shirt company as he really loves printed shirts. I think it will be beneficial for him to hire a digital marketing agency since it will be his first time to market his shirts.

Burnaby SEO
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Burnaby SEO

The post is really awesome and entertaining . I am very inspired with your post. It is very useful to me.

Kit Hannigan
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Kit Hannigan

It sure is interesting to know that 44% of the market leaders can’t seem to find the right people with the fitting skills for the job. If I were to launch a new brand, I’d definitely look into working with a digital marketing agency that has gone through the trouble of screening the right creative specialists for the campaign. I can certainly see how these businesses can save a lot of time and effort if they so choose to outsource their creative needs. This is a really informative read. Thanks!

Millie Hue
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Millie Hue

It got me when you said that going to an agency will save us from the training process. As you mentioned, they have already done everything for you, so the people are already equipped with the right skills. I will share this information with my best friend since she will be needing their services to promote her future business. It is for the makeup products that she will be producing which are good for vegans.

Amy Winters
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Amy Winters

I’m glad you pointed out that outsourcing your digital marketing means your service won’t suffer as a result of staff problems. The company I work at is currently understaffed and is struggling to keep up with our newsletter and other marketing responsibilities. I’ll suggest we outsource our digital marketing so it’ll stop being negatively affected.

Techna
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Techna

Excellent explanation, it’s simple & focus. Keep up the great work!

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