What You Need to Know About Google Reviews
29th November 2018
Being able to display customer reviews has a tremendously positive impact on your business. Reviews can heavily influence whether someone decides to do business with you or not, and they are a great way to get ahead of the competition.
Did you know, 85% of consumers trust online reviews as much as personal recommendations? (BrightLocal)
Google review is a great example of an online review platform that your business can use to enhance your business’s online presence.
In this article, we will take you through what Google reviews are and what positive impacts they can have on your business.
What are Google reviews?
If you use (or have used) Google to search for businesses, you will have more than likely come across a Google review.
Google reviews appear next to your listing in Google Maps and in Google search results. The reviews allow customers to provide information about your business; this could be about the quality of the products or services you provide, about the atmosphere at your business, or even about your employees’ service.
The reviews are aimed to provide an overview of the overall experience customers receive when doing business with you, and these reviews are completely voluntary.
Benefits of Google Reviews
There are a few benefits that come with using Google reviews for your business, these benefits include:
Building customer trust
Customer trust is one of the most important factors for enhancing your business’s online presence and success, and Google reviews help to build that trust.
According to the Local Consumer Review Survey 2017 by BrightLocal, positive reviews make 73% of consumers trust a local business more.
This statistic alone shows how online review platforms such as Google reviews can have an incredible impact on the trust of local businesses.
SEO & Local SEO
Google reviews are a great way to enhance your SEO (search engine optimisation) and help you rank higher in the search engine results pages. Because positive reviews influence others to do business with you, you will receive an increase in clicks to your site.
The increased ‘click-through rate’ matched with positive reviews triggers trust signals to Google’s algorithm, ultimately positioning your website higher on the search engine results pages which will more than likely lead to an increase in traffic.
This is the same for local search. The local pack is a list of businesses near the location of the search. As previously mentioned, positive reviews have an effect on consumer trust for local businesses. Positive reviews will influence a higher CTR and a better position in the local search results.
With positive reviews impacting your site’s search engine ranking and click-through rate, this also means that there is a potential for increased conversions and sales.
A better position in the search engine rankings means that your business’s site will be visible to more searchers, hence the increase in click-throughs. Moreover, when your site is visible to more searchers, they too will be able to see the positive reviews about your business.
More traffic coming through to your site will generate more conversions; those clicking onto your site are more than likely interested in the type of business offerings you provide. It’s now up to your site to attract the customer further into becoming a conversion/making a sale.
Positive vs. Negative Reviews
Of course, the impacts of reviews about your business works both ways; a lot of positive reviews will increase customer trust whereas a lot of negative reviews is likely to deter potential customers.
According to a study by Marketing Charts, 95% of respondents have shared a negative experience vs. just 87% of respondents sharing a positive experience.
This shows that people/customers are more willing to share an experience if it is negative rather than if it is positive. So, although your business may have a greater number of happy and satisfied customers, this may not be presented well, as those happy and satisfied customers are less likely to share their experience.
Do not dread negative reviews though, as the way you respond to them is another way to showcase the high standards of your customer service. Not only can you “fix” the issue with the customer who complained, but also your fair response may convince other readers that your business is worth their time.
Get started now: Encourage customers to leave a review
Encouraging customers to leave online reviews is a great way to tackle the above problem (more negative reviews shared vs. positive reviews). Generally, customers can’t be bothered to leave reviews, or sometimes it just may not have crossed their mind. However, a little bit of encouragement can go a long way.
Tips to encourage customers to leave online reviews:
- Ask them to leave reviews
- Make it easy to leave reviews
- Make reviews visible
- Publish both good and bad reviews
To leave a Google review, customers will need to use their Google account to do so. This makes the process very easy with the added benefit that everyone can see who left the review, making it very unlikely to receive the dreaded fake anonymous feedback. Moreover, Google has automated spam detection measures in place, making the feedback you receive genuine.
We hope this article has given you insight into what Google reviews are and the positive impacts of using them for your business. You can go beyond just Google Maps and Google Search as you can use them for your own website and social media platforms. Take a look at 5 Ways To Do More With Your Customer Reviews.
If you are interested in working with a team of digital experts to make the most out of your customer reviews, contact us here.