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8 Benefits of Partnering with a Marketing Agency

2nd February 2018

If you’re wondering whether it’s better to do your own digital marketing in-house or to partner with an agency, you’re not alone. It can be tough trying to decide in-house vs outsourced for your marketing strategy, especially with so many factors to consider.

That’s why we have taken all we have heard over the years and have come up with 8 core benefits of partnering with a marketing agency (just like us), to help you decide what’s best for your business.

If you don’t have an internal marketing team, it might be worth having a look at this article instead: 9 Reasons to Outsource Your Digital Marketing to an Agency

1. Expertise across the board

A marketing agency is filled with marketing experts with varied skills; each person is specialised in a specific channel or a specific aspect of digital marketing. Partnering with a digital marketing agency means that you are paying one fee for the use of several individuals, where each of them is an expert in their own field and has a great depth of experience.

The ability to keep the core marketing activities in-house whilst relying on specialists to do focused work that requires the latest tools, other skill-sets and experience are one of the many contributing factors as to why the 2017 Creative Industry Report found that:

68% of in-house teams partner with external agencies
An image showing that 68% of in-house teams partner with external agencies

So rather than having to adapt to be a jack-of-all-trades, partnering with an agency can help your in-house employee(s) stick to their core strengths.

2. Cost

In general, it is far more cost-effective to partner with a marketing agency in comparison to hiring a full in-house team. This is, of course, depending on the size of your business, and what your overall goal is.

According to the totaljobs salary checker, the average salary for a digital marketing job is £32,500. This is for one person only, with one or two specialisations, so imagine the overall cost to hire a full team of specialists. In addition to the salary, there are also other costs to consider when hiring someone in-house such as equipment, training, recruitment, and more.

The average salary for a digital marketing job.
The average salary for a digital marketing job.

3. Efficiency and Productivity

Agencies work with many different businesses and there is a high likelihood that they have worked for a business similar to yours. What this means to you is that they’ll understand your needs and will know how to fulfill them. They have the experience and proven processes in place that makes it possible for them to produce high-quality work that meets both your deadline and your budget. You won’t have to worry about the operational side of things, this will be taken care of.

4. Results & Responsibility

Good and great agencies are driven by results. A part of the high-quality work that they produce is to ensure that any data they gather, analyse and report on to you is accurate, insightful and helps draw the right conclusions to drive the right outcomes.

If a campaign was a success, they will report to you on the different metrics (including the ROI) and will give you recommendations to replicate this success on the following campaigns. If a campaign was not successful, they will look at the facts, analyse them and give you recommendations to make sure that the following campaigns are better (this is at least what we would do).

When partnering with an agency, they recognise that your success is their success when working on a project with/for you. In fact, a great digital marketing agency will take complete accountability for each campaign or piece of work they execute for you.

Want to find out more about how we have helped our clients? See how we achieved a 4,600% ROI on a Rich SMS Campaign here

5. Larger Network and Access to Advanced Tools & Knowledge

Where agencies work with a variety of different tools and solutions they are very likely to have a large network of partners. Partnering with an agency gives you the opportunity to gain further partnerships that you may not otherwise have had the chance to have.

Moreover, agencies continually invest in new tools: software, SaaS platforms etc. as they need to be able to run successful campaigns efficiently. These investments are not something your business will need to plan and budget for, as it will already be in-hand.

And finally, great digital marketing agencies are always investing in training for their staff members so they can stay on top of the latest trends at all times in order to deliver the best quality work and the best results. This is yet another benefit of partnering with an agency, especially considering that according to The 2017 In-House Creative Industry Report:

72% of creative leaders do not have time to develop team members
An image showing that 72% of creative leaders do not have time to develop team members

6. Stability

Employee turnover is a valid factor to take into consideration; marketing employees, when working for the same company internally for years, are more inclined to stagnate in creativity. In turn, this leads to some employees leaving to find another job. Usually, when this happens, the remaining in-house team members are left to pick-up where their colleague left, regardless of whether or not they are skilled in this particular area (and as seen above, rarely will they be trained or developed to catch up on this lack of skills).

By partnering with an agency, you can outsource some of your marketing needs, enabling you to maintain momentum on your core projects.

7. Scalability & Flexibility

One of the many great benefits of partnering with an agency is that when you have a strict deadline, you can scale, add skill and experience to your team almost immediately; whereas according to a survey conducted by glassdoor in 2017, the average hiring duration takes 27.5 days in the UK.

27.5 days is the average hiring duration in the UK
an image showing that 27.5 days is the average hiring duration in the UK

This is a great advantage when the help you need is specific, and training your existing staff and buying new tools is not an option, due to the urgency of the project, the time to invest in training and tools, waiting for your staff to be up to speed etc.

8. Outside Perspective

The people in an agency aren’t in your day-to-day business running, and this is actually a benefit for your strategy.

Agencies are professionals in the field and they can give you an outsider’s point of view. They will be able to bring fresh insights as well as their experiences and knowledge. Moreover, because an agency works with many other businesses and industries, they can bring the best practices into yours with great success in terms of setting clear, relevant marketing objectives and always aligning the marketing goals with your business goals.

So, if you’re looking for skill diversification, reliability and scalability, choosing to partner with an agency might be the best way to grow your business and improve your marketing results.

Want to Enhance Your Marketing Strategy?

We hope this article gave you more insight on why using the services of a digital marketing agency can be beneficial for your business, even if you already have an internal team.

If you are interested in working with us to enhance your digital marketing strategy, please contact us via phone or email and we will be more than happy to help.

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James Lee Tucker
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James Lee Tucker

It’s great that you pointed out that a professional marketing agency can give you a different point of view aside from expertise and experiences. A good friend of mine is studying law and plans to put his own law firm after graduation. If ever he pursues this dream, I’ll be sure to suggest to get a law marketings service as I believe it will be beneficial to the success of his law firm.

Zara Taylor
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Hi James, most definitely seeking help from a marketing agency that specialises in law would be very beneficial to your friend. It would allow him to spend more time focusing on his speciality of law as opposed to an area that he might not be too knowledgable on.

Kate Welling
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Kate Welling

I liked how you pointed out that digital marketing agencies are always training for their staff members. It would be great to go to a place specifically for this reason! Employees will be masters at this because they market all day, every day.

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