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6 Stats Proving Why You Should Consider Rich SMS

12th January 2018

Did you know that by 2020, 48.7M consumers will opt-in to receive business SMS?

Believe it or not, the power of SMS is increasing daily and these figures make SMS the fastest growing marketing channel in the UK.

In a competitor heavy industry, how can you possibly differentiate yourself? Simply through implementing Rich SMS into your mobile marketing strategy.

What is Rich SMS exactly?

Rich SMS, also known as Rich Media Text or Rich Media Messaging, is an SMS that contains rich multimedia content that is not limited to 160 characters.

It advances SMS Marketing to a new level with content that you choose from surveys, gamification, discounts and plenty of call to actions such as drive-to-store, links to download your app, click-to-call … all of which is completely personalised for each customer.

What Rich SMS ultimately does is give users the opportunity to interact with their SMS messages, allowing an outstanding user experience to be achieved.

Related content: What is Rich SMS Marketing and Why You Need to Use It

So why should you start using Rich SMS?

Rich SMS is great as it comes with the added benefits that a standard SMS does not have. Here are some key statistics proving why you should be considering Rich SMS in your mobile marketing strategy.

1. SMS has an open rate of 98%

Did you have the time to open all your emails this week, or did you do what I did and deleted them without reading? According to Smart Insights, email marketing campaigns only have an open rate of 22% in comparison to SMS open rate of 98%, huge difference, right?

The open rate of Rich SMS vs email
An image showing the open rate of SMS vs email – Stats to Make you Consider Rich SMS

2. 60% of 18-34 year-olds want to receive SMS from businesses

In a survey conducted by OpenMarket on 500 Millennials, it was found that 60% want to be able to text their favourite brands; but currently they are receiving less than five messages a week from companies.

These are surprisingly high statistics considering that there is much discussion on whether SMS messaging is too intrusive.

Rich SMS is considered a personalised experience meaning that the content that is used in the Rich SMS is tailored to the interests of the user, limiting the probability of being intrusive.

3. SMS is the number 1 preferred channel for notifications from businesses

Whilst brands are more favourable towards email campaigns (maybe because of how cost-effective they are) SMS is still considered the number one preference in receiving notifications from businesses.

Email is still second and close behind followed by the voice. Amazingly, the amount of effort that is put into Social Media Management does not compare, with postal mail also rating higher as a preference than Twitter and Facebook.

The preferred channels for business notifications between SMS, email and voice
An image showing the preferred channels for business notifications – SMS, email and voice

4. 62% of customers want to receive reminders by text

According to OpenMarket, not only do customers want to receive promotional messages, there is a higher preference to receive texts from businesses for appointment reminders (62%), delivery notifications (59%) and payment reminders (48%), all these features can be included by Rich SMS.

The types of text messages that millenials prefer to receive from companies
An image showing the types of text messages that millenials prefer to receive from companies

5. 39% of customers spend more if they receive a personalised mobile voucher

That’s right, you heard it correctly. Providing personalised experiences in marketing has become the #1 goal for some businesses. As opposed to SMS, Rich SMS can help you deliver personalised experiences based on your users’ interests and preferences. This means that your customers will receive messages that are actually meaningful to them, and will therefore feel more engaged and connected to your brand. Needless to say that an engaged customer is a customer that will spend more.

6. 90% of the information transmitted to the brain is visual

In a race, text can simply not compete with images. We understand images instantly, whereas we must work to process text.

That’s where Rich SMS can help.

One of the best things about Rich SMS is that you can pretty much send any content you choose through rich media messages. Whether you want to push your latest promotions and offers, invite your customers to an event, or simply remind your customers that you exist by entertaining them with a memory game, you can be pretty confident that you are delivering the best possible experience to your customers.

How can Rebixit Consulting help you?

We design, prepare, distribute and analyse Rich mobile messaging campaigns for you and help you achieve two outcomes: enrich the user experience via content, functionalities and effective call-to-action to increase sales; track your customers’ behaviour to influence the success of future campaigns and influence other marketing channels.

If you want to find out more about how we can help you, contact us here.

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