Kick-Start Your Business’s Digital Marketing Success With An Audit
14th September 2019
For any business, no matter its size or sector, digital (or online) presence is essential to survive and thrive. Just look at Toys R Us, many experts in the industry have debated the topic whether a better digital marketing strategy would have saved them.
If you don’t have a digital marketing strategy that is delivering results against your business’s objectives then start with a digital audit. Think of a digital audit as an inspection of your current efforts, it can reveal the good, the bad, the ugly; equally, it is important to appreciate what is achievable based on budgets and resources you have available.
Why bother doing an audit? A digital audit will tell you what’s working and what isn’t so you can take action with the confidence that you are making informed decisions.
When following best practices an audit should cover your entire digital presence: Technical SEO issues, keyword analysis, content review (content covers more than just website copy), competitor analysis, social media, user experience, online traffic audit, a review of the target audience etc. You will need to have Google Analytics in place to support you in your assessment if you don’t have this in place you can find out more here.
Undertaking an audit can be done by yourself, there are many resources online that can help guide you and a checklist is always a good place to start. There is also the saying that ‘you don’t know what you don’t know’ and it is worth noting that conducting a thorough audit will take a vast amount of time.
Therefore it is often a more viable and an extremely valuable option to work with an agency who has the experience and can provide the insight and recommendations you can trust.
Once you have completed the audit you will have a clear roadmap of actions to prioritise and organise.
Below are some examples of issues in your online strategy that a digital audit can reveal:
- The business is not consistently creating content that satisfies and engages your target audience at each stage of the buyer’s process
- You don’t rank for the most important keywords and struggle to attract the relevant audience
- Social Media
- There are social posts which do well and others which receive no engagement or interest
- There is a notable drop in online traffic over time, coupled with a drop in rankings
- User experience
- The majority of visitors are via mobile devices however the content is not optimised for mobile users
If you are interested to find out more about how we can help your business contact us here.