Website Launched: What Now?

18th April 2019

First of all, congratulations on launching your new website! We’re sure all the time, blood, sweat and tears you spent on it were worth it, right?

Well, now the real journey really begins – where you focus on getting your new website and your brand as much exposure as possible, so that website visitors convert into quality leads and eventually real paying customers.

But be cautious, you need to promote yourself well as first impressions have a lasting impact. You need to make a positive and memorable impression to be able to encourage your website visitors to continue browsing, engaging so that ultimately, they purchase your goods or services.

Whether you’ve just launched a website refresh or a completely brand-new website, there are a few things you should be preparing for in the weeks and months after your launch; and in this article, we have put together some of the best practices that you need to work on for a successful website launch.

Make a mobile-friendly version

If when you launched your new website, you didn’t create a mobile-friendly version, this is your first misstep.

Non-mobile-friendly sites suffer from long loading times and don’t have a responsive web design (RWD), meaning that users will have to zoom out to fit the whole page on their mobiles, which makes it difficult (and frustrating!) to read the text on the screen.

Not all of your website visitors will come from desktop, in fact, you may even find that the majority of your visitors are mobile users. Whether your website has more desktop or mobile visitors, having the option to provide a good user experience for both is important so that you don’t risk deterring any potential customers; so the sooner you make your site mobile-friendly, the better.

(Related content: Why Is It Important That Your Website Is Mobile-friendly?)

Analyse & improve

Keeping a close eye on what’s performing well on your new website and what isn’t is absolutely crucial in the immediate follow up of your launch. The reason being is that making changes early on will give you a better fighting chance to make your website a success.

Analytics exists so that you can track numbers to measure your website’s performance. And frequently measuring and refining your online marketing strategy is the solution to the growth of your business.

Google Analytics is the most renown analytics platform, with there being so many different things you are able to track to fully understand the ins and outs of your website’s performance.

You don’t need to track everything on your website, too much tracking can be counter-productive as it can be time-consuming and confusing if you are not an expert. Track numbers that will help your website and business grow and set out clear goals to work towards.

(Related content: Why Google Tag Manager is Essential in your Digital Marketing Strategy)

Use SEO to build your reputation

SEO (Search Engine Optimisation) is an essential marketing tactic to ensure that your website can be found easily online, on search engines to be more specific. Finding your website shouldn’t be an impossible task, and if it is, potential customers will never find you.

Even more so when you first launch your new website, SEO is important as you need to build up a reputation with it being unlikely that you have an online presence.

SEO takes time, it doesn’t happen overnight, but there are different tactics (such as on-page SEO, running a blog etc.) that come with results worth waiting for. It’s also important to note that SEO is an ongoing practice, you don’t just do it once when you have launched your website, you do it continuously to ensure that your website and any additional content that you add to it is able to be found as easily and efficiently as possible.

(Related content: 7 Things Most People Don’t Understand About SEO)

Create useful content

Creating content is an important element of any website, which can vary in the form of blog articles, videos, infographics, eBooks and so on.

Content is effective for 2 main reasons, it helps build:

  1. Brand awareness; content helps your online presence as it shows up on search engines, meaning your website will have more opportunities to be found
  2. Relationships with your audience; useful and usable content will make your website visitors come back time and time again using your website as a go-to resource, which can help make your website become an authority.

Obviously, you will only reap these benefits if your content is of good quality. You can’t just put any piece of content on your website in the hopes of gaining a better online presence, it needs to be relevant and useful to your audience.

Ideally, you should have some content prepared for your launch, or if not, creating content soon after your launch is necessary. Content can take a while to show that it brings results, so you will have to be patient with it because it is definitely worth it.

(Related content: 6 Long-Term Benefits of Content Marketing)

Boost your business with Google Ads

Google Ads are ads that help to ensure your website appears at the top of the Google Search Engine Results (SERPs), which gives your website a better chance of being noticed, thus increasing website traffic.

After launching a new website, it is highly recommended that you run a Google Ads campaign for the first few months. Also known as PPC (pay-per-click) campaigns, these ads are a great way to attract new visitors to your site and considering you will have a brand-new site that little to no one will have heard of, you will need all the help you can get to build your brand’s reputation.

The longer your ads are running, the more data you’ll have to be able to improve your ads, the better the ads will perform.

Even years after your launch, Google Ads are a helpful booster that you can use effectively in your marketing strategy, whether to promote a new product launch or as an on-going source of traffic. The point is, even after you’ve established your brand in the beginning, Google Ads will still be useful later down the line.

For more on Google Ads, download: The Beginner’s Guide To Google Search Ads.

Be more social

Brand awareness, as you probably already know, is extremely important. And with the help of social media channels, brand awareness can be built effectively and efficiently before, during and after a website and brand launch.

You can build an audience and then get them excited with you before your launch if possible, as people like to see your journey and see your company blossom. But even after just launching your website, you can still create a buzz as the new kids on the block.

Social media is great as it gives your brand a voice, making your brand more humanised. You can communicate with your audience effectively using social media as people like talking to people, your audience will appreciate receiving personalised comments and responses.

Just remember, there may not necessarily be a right way to use social media, but there is certainly a wrong way to use it, so make sure you take your time to understand your audience. And in time, it will come naturally to you.

Note: If your outcome is to bring traffic from your social media channels to your website, be ready to invest in social ads.

(Related content:

Be Prepared After Your Website Launch…

We hope this article has given you clarity on what to expect after launching a new website and how to make it as successful as possible.

If you are interested in working with a team of digital experts to help you following a recent website launch, contact us here.

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