[Workshop] Essential tips to increase direct bookings: The OTAs VS. Your Hotel Website
30th August 2018
25th September 2018 | 2-4pm | Rosscourt Hotel, Bournemouth
*This is a local free event, with only 10 spaces available*
We (Rebixit Consulting) would like to invite you to an industry-specific and practical workshop, which will be right up your street and not one to be missed! Hosted at the lovely Rosscourt Hotel run by Debbie who is known by many in the hotelier business community. The event is designed to add value, to support independent hotels and guest houses across the South with everything to do with the online side of their business. The theme of the workshop in September is: ‘Essential tips to increase direct bookings’.
Google claims that 52% of travellers visit a hotel’s website after seeing the property on an OTA (Online Travel Agency). Hoteliers & guest house owners should be using these travel agencies (Expedia, Booking.com etc.) to make their property known online, becoming more visible than they could on their own. However, this workshop will focus on this next step, once the potential customer has left the OTA site and chosen to visit the hotel’s or guest houses website.
This is where the opportunity to capture the attention of your visitor is often lost, direct bookings are too few, differentiators aren’t obvious and ultimately customer loyalty is not built.
The good news is you don’t need big marketing budget or a digital team in place to make some changes yourself that will make a difference. Instead of investing in commissions for OTAs, hoteliers should be investing in increasing their direct bookings and start building a sustainable future for their business.
Essential tips to increase direct bookings
We will provide you with insight and practical tips to implement into your own business’s online strategy. The practical tips which if implemented will help you to:
- Add value to your customers to encourage more to book directly with you
- Improve customer loyalty and build a lasting relationship
You will also receive a personalised mini digital audit of your website on attendance, which will show you where the gaps lie in your online strategy and help you gain focus on what to do next.
Book Your Place
Simply click the button below, provide your name and mobile number. You will then receive a Rich SMS confirming your place at the event and a reminder closer to the event.
*Please bring a laptop with you to the event, if you don’t have one let us know as we will bring a few with us.